[-] Project Info
The concept of search advertising is so simple and it’s benefits are highly valuable, yet so many online companies are still unfamiliar with it. This campaign utilizes a series of thought-provoking, self-evident truths written into headlines that start with “THINK” and end with “SEARCH” to educate businesses about this unique and effective advertising medium.
HEADLINE:
THINK about this. Instead of looking for customers, what if they found you?
That’s the big idea behind SEARCH.
[-] Credits
AG Overture Creative Development
CD Ken Loh
CW Peter Thornburgh
DE Van Duong
DE Alex Segade
PH Glen Wexler