I like to name things, but not just randomly. There's usually a rhyme or reason to it.

For example:

MY G5 TOWER:
Name: Gojira
Reason: It's a big monster of a machine (well, at least it used to be). I still have a huge 30" monitor attached to it though.

MY IPHONE:
Name: Minya
Reason: Son of Gojira. It's the miniature version of my computer I stick in my pocket.

MY iPOD:
Name: Podexter
Reason: It has the word “Pod” in it and is a cool geeky name. Need I say more?

MY CANON 5D MARK II:
Name: TBD
Reason: I can’t think of a good one yet, and it’s such a new camera no one will know what the hell I’m talking about if I tweet about it. Need to come up with something. Help.