This came in the mail today. Copy reads:
In celebration of your second anniversary, a signature gift from BMW.
Dear Mr. Ken Loh,
It’s two years since you took delivery of your BMW, and we think that’s an event worth celebrating. To mark the occasion, please accept this fine writing instrument. Just as a BMW is not just any vehicle, this is not just any pen. It features a carbon fiber barrel - the same advanced, lightweight material that helps our high-performance vehicles perform their best. May it do the same for you.
Nice touch, BMW.